- Mobile apps for iOS and Android
- Smart bonus for small-time players
- One of the country’s best-known brands
Ladbrokes is one of the longest-standing and respected gambling brands in the UK today, though they are better known for their sportsbook than their online casino. The Ladbrokes signup bonus is aimed at the average player rather than the higher-rollers – not a bad move since many big spenders choose not to receive a bonus and avoid struggling through the playthrough requirement.
In addition, there are hundreds of slots and table games available, as well as mobile casino apps compatible with any Android or iOS devices. Let’s dive right in and see if Ladbrokes has what it takes to contend with its younger, more tech-oriented rivals.
Ladbrokes are known as being something of a “no nonsense” business, and their welcome bonus is cut from that same cloth: 100% deposit match up to £100. No frills or fancy marketing slogans, just an honest and generous bonus that will appeal to all players, except maybe the high rollers whose minimum deposits average the £500+ mark.
So, deposit between £5-100 and receive exactly that much again in your bank account, totally free of charge. Naturally, there are playthrough requirements to meet, and only slots contribute 100% to them.
The free £100 is nice, but it’s often the playthrough (or wagering) requirement which really makes the difference between profiting from a bonus or not. At Ladbrokes, the wagering requirement is 20x – that’s so low it’s almost unheard of! Sure, it’s twenty times more than you’d have to wager if you didn’t take the bonus, but you’re also getting £100 extra to play with.
What this means is that you have to make £2,000 worth of bets in order to withdraw your profits. It’s a way for the casino to hedge its bets and make players work for their free profits – which many players promptly do!
Like many casinos, Ladbrokes advertises their loyalty rewards scheme slightly misleadingly: you win points for every bet you make, and those points can then be exchanged again for cash! However, the numbers are less than impressive: for every £10 you spend, you earn one point, equivalent to a single penny in value.
So for every grand you spend on the reels, win or lose, you are rewarded with £1 – realistically, that isn’t going to make the slightest bit of different to any gambler. That goes double for high rollers – they may earn more points, but their worth will be even paler in comparison. However, we should give credit for being so open about how the rewards are calculated – most casinos aren’t so transparent.
Slots Selection and Software
Ladbrokes has recently become a Playtech casino1, though their software had previously been provided entirely by Microgaming2. Playtech is a very well respected developer, with their main strength and popularity deriving from the masses of pop culture games they’ve created over the years, from classics like Gladiator to new releases like Dirty Dancing.
Probably their best-known work is the series of Marvel slots that have coincided with the onslaught of superhero movies over the past ten years. The Avengers and Iron Man 2 are probably the favourites, but there will undoubtedly be more to follow as the blockbuster franchise continues to grow and produce more and more stars.
Unfortunately, Playtech doesn’t quite have the variation and diversity of games to support a casino as big as Ladbrokes all on its own. Their games are good, but without the bulging progressives of Microgaming, or the HD movie-like slots from Netent, there’s just a sense of underwhelming compared to most of their rivals.
There are some good progressive jackpot options at Ladbrokes, including Beach Life, with an average payout of just over £2,000,000 a few times per year. Funky Fruits, Gladiator and Jackpot Giant are all hugely popular slots with the potential to make any jackpot winner set for life.
While some titles can be accessed using the Flash-enabled streaming in-browser, the full collection can only be played after downloading the casino software. This is a bit disappointing in 2017, but goes to show that Ladbrokes isn’t concentrating the majority of its efforts on the casino side of the business.
Free slot games3 are available for the most part, which means you can experiment and play “demos” without investing your money. If you like the game and approve of its payouts, then you can choose to start playing for money – or not, it’s up to you!
Given that Ladbrokes does not support in-browser gameplay on desktop, it’s not surprising that the same is true for their mobile platform. While the news is good for anyone running iOS4 or Android5 on their smartphone or tablet, the rest of the market might not get access to the casino at all. By having such restricted access to their mobile casino, Ladbrokes are running the risk of alienating dedicated players who have spent years playing on their desktop site.
Being probably the best-known casino and sportsbook in the entire country, Ladbrokes has put the effort into developing a strong core of customer service assistants. The support is vast and ever-present, which means problems get resolved quickly and without hassle. The options are:
- Live chat
- Phone support
You can benefit from support in German, Spanish and Swedish (plus English, of course) and there’s also an FAQ section of the website where some common problems or enquiries are answered. The idea is that you can check here before going to customer support, which helps keep their lines open and everything running nice and smoothly.
Unlike SuperLenny6 and some other rival casinos, there are no extra fees or charges when you make your deposit – because why would there be? You can use all of the usual payment methods, including:
Players from Ladbrokes benefit from pretty sharp payout speeds, frequently as little as a 5-10 hours if using a recommended e-wallet like Skrill or Neteller. Waiting 24 hours is probably the average, and this is still faster than at many rivals. Payment by bank transfer or onto a credit card will take longer, possibly up to 5-7 days depending on when the withdrawal request is made.
The minimum withdrawal is £10, while the maximum daily limit is £250,000 – if you’re withdrawing this much, expect further delays and identity checks before the sum is released.
Since Ladbrokes is mainly focused on their sports betting services, the only thing they seem to be guilty of regarding the online casino is a bit of negligence. The slots selection lacks a little oomph now that Playtech is running the show, while neither the reward scheme nor their mobile casino are particularly inspiring.
That said, Ladbrokes is still a good, trustworthy casino that is very open and honest with its players. Their bonus will entice crowds and, especially if you’re a fan of Playtech slots, you’re bound to have a good time gambling with them.